At the intersection of
marketing, engineering and business.
Independent performance marketing consultant, 15+ years in. I built and led the marketing function at Vouchercloud from zero to a 200+ team through a NASDAQ exit to Groupon. Post-exit, I went back to direct hands-on operator work, because that's where the interesting problems are, and where I do my best thinking.
Three things that shape how I plug in.
I work as part of the team, at any level of seniority, peer to peer with operators and leadership. No account managers between me and the accounts.
Calibrated to senior operator, not graduate trainee. I pick up new stacks, new sectors and new business models quickly, and contribute meaningfully in week one.
Often brought in alongside existing agencies or specialists who need deep technical expertise on a specific engagement. No ego about being the only one at the table.
Most consultancies pick one axis. I work where they meet.
Most engagements fall somewhere along three axes. The marketing work, the engineering work, and the business work. Paid media sits squarely in the first. Server-side tracking sits in the second. Growth modelling and board-level decisions sit in the third. Most consultancies pick one axis and stay there. I work where they meet, because that's where the interesting problems are and, practically, where most of the stuck projects actually live.
- S01 Digital Strategy
- S02 Paid Media Management
- S03 Tracking & Attribution
- S04 Marketing Data Engineering
- S05 Dashboards & Reporting
- S06 Business & Media Modelling
- S07 Fractional & NED
- S08 Marketing Due Diligence
- S09 Team Build & Insourcing
The three axes usually need each other. Fix attribution and the paid media decisions get cleaner. Fix the forecast and the budget conversation gets shorter. Work only on one axis and you keep fixing the same problems.
From keyboard to executive team, then back to keyboard.
// ALSO · Judge, Performance Marketing Awards · Winner, Most Effective Cross-Channel Campaign · Highly Commended, Best Search Campaign
The principles transfer. The details never do.
Performance principles transfer across sectors, the details never do. I've shipped work across DTC ecommerce, news and magazine publishers, marketplaces, travel and leisure, legaltech, automotive, fintech and non-profit. Each vertical has its own economics, its own attribution quirks, its own consent and compliance reality. Part of the job is spotting which principles carry across and which assumptions need rebuilding from scratch.
Contact
Let's make the next quarter the outlier.
Direct and informal. We'll usually chat over email and if there's a fit I'll send a Calendly link. I reply inside 24 hours.