Workshop notes,
logged.

Bubble's October creative refresh went from a Meta Ads MCP read to an approved 33-ad pack in about an hour, and 274 approved assets have shipped since July: the timings, and a modelled hand build to compare.

Creative automation you own: Claude Design templates with every testable axis as a parameter, YAML batch specs, headless renders traced to a commit, and a filename grammar that joins each ad back to its results.

Most PPC reports lead with impressions and CTR, but neither sets your CPA. Put in today's numbers, move any one or work back from a target, and CPA, ROAS and profit follow in your browser.

Hand-built keyword lists miss combinations and trip Google's limits. Paste modifiers, services and places and get every useful combination in exact, phrase or broad, checked, or as a Google Ads Editor CSV.

ValueTrack sends campaign IDs, never names, so UTMs and call tracking carry numbers nobody can read. A free Google Ads Script keeps campaign and ad group names in every URL, Performance Max included, renames handled.

The knowledge system behind this publication: plain markdown in git, maintained by AI agents through named rituals, a mechanical leak-check between client work and anything shareable, and a one-way pipeline that promotes engagements into published method.

Screaming Frog is overkill for the question that keeps coming up: is this site technically sound? A free Python CLI answers it in about a minute, with a verdict and the top three fixes.

An in-house Google and Meta operation had grown to 80+ campaigns bidding against on-site proxies. Rebuilt on one naming convention with HubSpot as the bidding signal: signups doubled, cost per signup halved, spend roughly flat.

Most "GEO" and "AEO" advice sells markup with no mechanism behind it. What I shipped instead: one @id per entity, schema matching the page, copy an answer engine can quote, and retrieval bots let in.

Three Lighthouse categories lock at 100; Performance drifts with every change. The measure, fix, re-measure loop in Chrome DevTools, the layout shifts a faster paint exposed, why mobile Performance stopped at 96, and the second pass that took it to 100.

Google's Conversational Analytics answers plain-English questions from a BigQuery table, and a wrong answer looks equally confident. How I set one up read-only by IAM, accurate on the trap questions, reproducible from YAML in git.

When 70-80% of revenue arrives by phone days after the click, the platforms optimise against on-site proxies. A five-tier funnel, sales with revenue as the only bidding goals, and a four-phase rollout.

Choosing which ad angle to test is guesswork. Drop in a Google or Meta ad, pick three rival angles, and an AI-simulated panel scores all four; the winner expands into RSA or Performance Max assets.

Not reporting infrastructure. The foundation that makes credible attribution, MMM, and audience automation possible. How I build one for a multi-brand operator running approximately fifteen DTC stores across Europe.

Bayesian MMM with Google Meridian as the engine. Priors that incorporate domain knowledge, posteriors with honest uncertainty, and multi-scenario budget planning as the deliverable rather than another static report.

Most teams run only one measurement layer well: Enhanced Conversions and CAPI feeding the networks, or MMM guiding next quarter's budget. Why both matter, what a disagreement between them signals, and what good looks like.

Server-side conversion APIs recover meaningful ground against consent denial, blockers and cross-device loss. A realistic read on what Google Enhanced Conversions and Meta CAPI fix, what they don't, and where the actual ceiling sits.

IM review, management interview prompts, systems access questions, attribution red flags, and the three numbers that tell you whether a target's growth is real or model-driven. From multi-million pound deals advised since 2020.

Catch the class of Consent Mode v2 failure that silently kills tracking for weeks. Seven 60-second staging checks before any production deployment that touches measurement.